42 NORTH MARKETING PROVIDES THE FUEL THAT PROPELS YOUR DIGITAL MARKETING
BRANDING IS A LANGUAGE,
IT ALWAYS HAS BEEN
your clients will understand
BRANDING IS A CONVERSATION BETWEEN YOUR BUSINESS AND YOUR MARKET
Branding is a language, it always has been. The creative and branding your business puts forth is telling your market a story about who you are. Every niche will react differently to the same message - that’s why it’s absolutely essential to KNOW YOUR MARKET.
At 42 North Marketing, we’ve built a team of inventive creative minds with a thirst for knowledge. It’s this unique combination that allows us to not only put forth remarkable branding - but messages that speak directly to your target market.
Your branding goes well beyond simple logos and colors. A potential customer or client is buying WHO YOU ARE, not what you do or what you look like. They want to understand you, and have the peace of mind knowing you understand them. It’s this give and take relationship built on trust that sets us apart from the competition.
Our work process
This is our favorite part of the process - the fresh start. We take the time to carefully learn about who you are, where you’ve been, what your goals are, and the future you envision for your business. Here we begin to brainstorm and strategize and lay out the massive possibilities.
RESEARCH AND DATA
This is where we bring out our nerdy side. There is a ton of information that needs to be gathered before making major creative and branding decisions. As a digital marketing agency, it’s our job to make sound, data-driven decisions during the creative process. We want to think outside of the box, but there has to be a clear roadmap.
Using our consultation and deep-dive research, we have a clear picture of your target market, and what will make a meaningful impact. Our members at 42 North Marketing are artists by nature, and marketing professionals by trade. We take pride in producing artistic and clever branding for your business.
Once we have come up with solid branding ideas and creative messaging,we throw it back to you, the client. Our pitch is three-fold; firstly, there is the visual element of the creative (logos, video marketing concepts, etc). Then there is the content copy, the written language of your branding. Lastly, we lay out the WHY - why we’ve made the artistic decisions we have and present the data that we used to guide us.