DISTANCE
TRUCKING, INC.

About Distance Trucking Inc.

Distance Trucking is one of the leading Chicagoland transportation companies having contracts with FedEx and other major companies. Serving Chicagoland for nearly 10 years, Distance Trucking prides itself on safety and quality of service it offers to its clients.

The Problem

Distance Trucking was looking to increase the number of drivers it has to accommodate long-standing partners they’ve worked with. However, Distance didn’t want to hire just anybody, they wanted drivers that were looking to become a part of their family.

Visit site

We have one goal in mind - the collect leads from quality drivers

What we did

From the onset, 42N Marketing wanted to completely redo the website and give Distance Trucking a stronger foothold on various social media platforms. After building Distance a brand guideline, we were able to build a website, complete with a custom backend CRM to have a better tracking of their job applicants. The entire website design and layout was created with one goal in mind- the collect leads from quality drivers. 42 North created several videos that were used in the creation of the website as well as to be used in social media. Following the completion of the website, our Digital Marketing team has launched several Google and Facebook marketing campaigns to bring in the qualified driver leads. This was further paired up with an ongoing email campaign to everyone who inquires or applies for a job.

Outcome

Within two months, through social media and google marketing, 42N Marketing delivered 17 new drivers, with a pool of over 500 potential leads. Estimated revenue the company was able to achieve due to the newly acquired workforforce is in excess of $2 million.

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