MARKETING WILL GROW
YOUR BUSINESS BY ENGAGING
SOCIAL MEDIA MARKETING
We know today’s audiences; they are no longer passive observers, they want to CONNECT with their brands on a meaningful level. If a brand or business is not offering any content that delivers an impactful dialogue between brand and client—they’ll be left behind in today’s landscape. 42 North Marketing is a team of creatives who understand the power of social media, and the importance of leveraging it in your digital marketing strategy.
RULE NUMBER 1 - ADD VALUE
No more generic, cookie cutter social media “posts.” That just doesn’t cut the mustard. If you’re not delivering real value and connection with every single ad, post, or campaign — forget it, you’ve wasted your time. We’re not here to waste time, we’re here to engage with your audience and propel your business to success.
All of your favorite social media influencers understand this very simple, yet often overlooked fact. VALUE ADD = BRAND LOYALTY. If we begin by understanding your niche market, we understand what they’ll find valuable - and what will keep them coming back.
Our work process
WHO ARE YOU - IDENTITY SEARCH
Before you can connect with your audience, it’s important for us to understand who YOU are. That means, what is your identity as a business—and whether or not it’s currently serving its purpose. The consultation phase allows us as a digital marketing agency to get a good sense of your current trajectory, and your potential.
WHO IS YOUR MARKET - HOW CAN WE ADD VALUE
Once we establish who YOU are as a business, we can dive into your target market. In the social media marketing world, your market is best thought of as your audience. What you are delivering are not ads (or shouldn’t be thought of as ads), but CONTENT. As a Digital Marketing agency, 42 North Marketing has a unique combination of both creatives and data nerds. It’s this data research that allows us to learn about your target market; what, why, likes and dislikes - and what they’re likely to buy.
Once we’ve established a sense of direction for your social media presence, we create content that will enrich the lives of your audience. Engaging, clever content will spark dialogue and interest from your niche, and it should be shareable, quotable, fun, silly and impactful. We work hand in hand with youto establish a creative roadmap that we’ll use to achieve your goals.
Everything is timing in business. You don’t pump out all of your good content all at once. You don’t trickle it out too slow either. Your audience will expect your posts, and they should be released according to a set schedule - with allowances for irregular news or activity.
MARKETING WILL GROW