Blog

In today's digital age, your website is often the first point of contact between your business and potential customers. A well-designed website can be a powerful tool for attracting, engaging, and converting visitors into loyal customers. At 42 North Marketing, we understand the pivotal role that website design and user experience (UX) play in digital marketing success.

In today's digital age, where consumers are increasingly turning to the internet to find local businesses and services, optimizing your online presence for local searches has never been more critical. Local SEO (Search Engine Optimization) is a powerful tool for businesses aiming to connect with their local customer base effectively.

In today's fast-paced digital landscape, customers are inundated with a barrage of marketing messages from various brands. Amidst this noise, generic and one-size-fits-all marketing strategies often fall flat, failing to resonate with consumers. As a result, personalized marketing has emerged as a powerful tool to capture attention and foster meaningful connections with customers.

In today's fast-paced digital landscape, staying ahead of the curve is crucial for digital marketers. As technology continues to evolve, new trends emerge that shape the future of digital marketing. In this blog post, we will explore some key emerging trends that marketers should keep a close eye on.

In today's digital age, email marketing remains one of the most powerful tools for businesses to engage with their customers and drive conversions. When executed effectively, email campaigns have the potential to generate high returns on investment and foster long-term customer relationships.

Brands can leverage influencers to reach new audiences, create engaging content, and drive conversions. In this blog post, we'll discuss how to leverage influencer marketing for your brand, share some successful strategies, and look at a few case studies that demonstrate the power of this approach. Let's dive in!

Artificial intelligence (AI) is rapidly changing the marketing industry, transforming how businesses reach and engage with customers. With the ability to analyze vast amounts of data, automate repetitive tasks, and personalize experiences, AI is reshaping the marketing landscape and providing new opportunities for businesses to connect with customers meaningfully.

A newly popular AI technology, Chat GPT, allows businesses to produce real-time automated responses based on human responses. Chat GPT already has millions of users enjoying the program. Many companies are beginning to see its usefulness and consider implementing it in their daily operations.

Whether you’re new to marketing or have years of experience helping your business rise to the top, you depend on current digital marketing trends. By staying up-to-date with leading digital marketing strategies, businesses can maintain high rankings on search engines and expand lead conversions.

As a blogger or content writer, it's not just about putting words on the page anymore. You need to know how to structure those words to do the most good for your readers.

The pace of technology is accelerating, and the impact is being felt in every industry. In marketing, this means businesses need to adapt quickly to keep up with changing consumer behavior and demands.

Social media algorithms can be a bit of an enigma. They're constantly changing, can be hard to understand, and make it difficult to know what you should post to get more engagement. Luckily, there are plenty of ways that you can use social media algorithms to your advantage.

When you're an online business owner or a digital marketer, you're constantly looking for new and better ways to do your job. One especially useful thing is predicting what the future holds for your chosen field.

More than 244.4 million people watched digital videos in the U.S. in 2020. People flock to social media posts, YouTube videos, and landing pages every day. They happily shared video introductions, customized product how-to instructionals, and entertaining animations that captivated engagement.

All small businesses have to decide how much time and money to invest in marketing. Some make the mistake of spending too little on marketing, believing that it doesn’t help small businesses much.

A hybrid workplace balances the needs of employees who want to work from home with the productivity requirements that only office working can provide. Many companies are beginning to provide in-office and remote work environments simultaneously.

A good digital marketing strategy can make or break a business, no matter what size or sector. Without digital marketing and the understanding of why it’s so important, you could be missing out on some crucial leads, and your conversion rate might be very low.

When it comes to your business website, content is going to make all the difference for interactions, better connections, and backend SEO marketing. Content creation is extremely important for businesses and for any marketing agency which is supporting brands with their digital efforts.

You’ve probably heard the term influencer marketing. Whether the conversation is about pop culture stars or a marketing investment you're considering, the topic is everywhere.

Email marketing has been around for decades but even as new channels and technology enter the arena, email marketing still remains one of the most relevant and reliable ways to communicate with clients and customers alike.

Instagram is the fastest growing social media platform among the “Big 5” (others being Facebook, LinkedIn, Twitter and YouTube) and it’s one of the best places to build relationships with your customers.