DMR
Transportation
About DMR Transportation
Since 2008 DMR Transportation has been a leading transportation and logistics company in Kentwood, MI. The company is known as a great place to work and has built a reputation as a company that cares about employees and clients.
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The Problem
In 2020 and 2021, the company struggled to find quality drivers for its team. They realized that they needed to raise the level of quality when it came to the company’s online presence and advertising outreach. To do so, they partnered with 42 North Marketing. The primary goal was to fill all trucks, all while ensuring the company had a robust online presence.
What we did
Our approach to meeting all the goals started with defining the brand. We created the company’s brand guidelines and built a website (www.dmrtransportation.com) that supports the brand identity. Additionally, 42 North set up and managed all company’s social media platforms. Finally, by creating robust ad campaigns combined with follow-up email campaigns and setting up a lead management platform, the goal was to achieve a steady stream of leads to ensure that the primary goal was met.
Outcome
After just three months of the start of the relationship, we were able to reduce the idle assets by over 50%. One year into the relationship, the client reported that all trucks are full and utilized to the maximum capacity. This further allowed the client to obtain new trucks and expand the business, which would not have been possible before. Finally, by creating a database of leads, we were able to reduce the ad spend, and we created a healthy foundation for future growth.
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