5 Ways to Improve Your Video Marketing Strategy

More than 244.4 million people watched digital videos in the U.S. in 2020. People flock to social media posts, YouTube videos, and landing pages every day. They happily shared video introductions, customized product how-to instructionals, and entertaining animations that captivated engagement.

You may use video marketing passively at the moment, or perhaps you are not getting the kind of response you hope for from your marketing strategy. When you need an extra boost to your video lead generation, consider some of the tips we have put together in this quick guide.

What is Video Marketing?

Video marketing is a way to promote your business, brand, or product by using short videos. Your goal is to create an engaging and compelling piece of content that will resonate with your audience. The point is to further cultivate an excellent customer relationship that transforms mildly interested visitors into loyal brand ambassadors who will share your media everywhere.

Videos are often used on social media platforms like Facebook, Twitter, TikTok, and Instagram, but you can also post them on blogs or websites. If you already have a website, adding a video section has been proven to drive more traffic than all other forms of content combined.

Optimize Your Videos for SEO

One of the most important aspects of video marketing is search engine optimization (SEO). Having an optimized video on your site means that it will show up in search results and on websites like YouTube. That’s great for getting more views, but it also helps convert viewers into customers.

Make sure that you have a title and description. You can use keywords within both of these fields to help potential viewers find your content organically via search engines and increase engagement with social media platforms that pull from YouTube metadata.

Your tags should include words or phrases relevant to what you’re posting. These will help people discover relevant videos while browsing through categories listed under “Related Videos" sections.

Make Your Videos Mobile Ready

Make sure your videos are mobile-friendly. Viewers watch 90% of their video content on a mobile device or tablet. You must make your videos easy to view on all devices. Whenever you create new video content, preview it using various devices available in your home or with your team. This way, you ensure a quality viewing experience for anyone that sees your content.

Don’t Forget to Tell a Story

One of the best ways to improve your video marketing strategy is to tell a story. The story you tell should be about your brand and its values, but it's not as straightforward as simply saying, "We're great!"

Instead, focus on creating an emotional connection with your audience by showing them what makes your business special. You are trying to convince them of what value you bring to a relationship by solving a problem you know they have. The closer they feel to your brand, the more trust they will have in purchasing from you and suggesting your products/services to friends, family, and co-workers.

Leverage Social Proof

Social proof is the idea that if a lot of people are doing something, it must be good. It's a powerful tool to help you sell your products, and one of the most effective ways to do this is by using reviews from past customers.

Social proof works best when it's easy for potential customers to find what others think about whatever you're selling. Integrating your brand's popularity, statistics about how well you achieve your goals, or how many positive reviews you have on a platform encourages trust with your potential leads. Then, share these videos everywhere on social media!

Know Your Audience

To better understand this concept, consider that your goal is to help them solve their problems. If you're trying to reach a younger audience (for example), then the content you create needs to be relevant and entertaining for them. If it isn't interesting enough for them, then why would they bother watching it in the first place?

Put yourself in their shoes and try to imagine viewing your brand from their perspective. Go to the places online where your customers frequent the most and get a feel for their needs, wants, desires, and culture. You can integrate all of these into your video content.

Getting Started

Video is in high demand and can be helpful to all business types. If you're not using video, it's time to get started. Video marketing is an excellent way to engage with your audience and share your brand story, products, services, or expertise. You can even use video for customer service.

Learn more by reaching out to our expert team at 42 North Marketing. We have spent years perfecting video marketing strategies and know what questions to ask during our consultations to craft an incredible brand story supported by video content. So give us a call today or reach out online and let’s build your video marketing tools together!