Digital Marketing Stats: Top Trends for 2022

When you're an online business owner or a digital marketer, you're constantly looking for new and better ways to do your job. One especially useful thing is predicting what the future holds for your chosen field.

The latest trends in digital marketing have more to do with automation, personalization, and finding those high valued leads where they hang out the most online. You need to build stronger customer relationships by leveraging modern tools that tell a story they can relate to. These top trends will help streamline and maximize ROI so you can transform mildly interested leads into loyal brand ambassadors.

1 - Increased Use of Live Video

Video is one of the most powerful tools for online marketing. It’s a great way to build trust, engage with your audience, and get your message across.

Video also has the potential to be an extremely effective tool for driving engagement on social media platforms like Facebook and Instagram, which are increasingly prioritizing video content in their newsfeed algorithms.

In fact, according to data from eMarketer, video advertising spend will make up more than half of all digital ad spending by 2022 - which means that if you don’t start using video today as part of your digital marketing strategy, you may be missing out on quite a bit of revenue!

2 - More Personalized User Experience

Personalized user experience is a crucial trend for digital marketing in 2022. A personalized user experience (PX) combines the latest technologies to deliver an individualized, tailored experience to each user, thereby improving overall customer satisfaction and loyalty.

This can be implemented through various digital services like chatbots, personalization engines, and AI-assisted automation tools that deliver highly relevant content based on customers’ profile information or behavior patterns related to their preferences, like what they search for online or their recent purchase history.

3 - Greater Emphasis on User Generated Content

User-generated content (UGC) is more valuable than ever. It's more authentic than branded content. It's more engaging, which makes it more likely to be shared and remembered by the target audience.

Potential leads are also more likely to believe UGC, and therefore trust it when they see it on social media platforms or in email inboxes. This means that UGC has a higher ROI potential than other types of marketing content.

4 - The Importance of Local SEO

The importance of local SEO can’t be overstated, even for digital marketing in 2022. Because people are more likely to buy from a local business, it follows that you should focus your marketing efforts on getting your business in front of people who are physically close to you.

Local SEO also helps with brand awareness and visibility. In fact, according to a study by BrightEdge, 44% of consumers are more likely to pay attention to a local business than they would otherwise if they found it online.

5 - Automation & AI

Automation and AI are two of the most important trends in digital marketing. Automation lets you quickly and efficiently repeat tasks, saving you a ton of time. With AI, you can make decisions independently without manually analyzing data or crunching numbers.

You can also use it for insights about your customers, content creation, and measuring performance. These tools are great for small businesses because they help keep costs down while providing valuable results.

6 - Maximizing Cross-Platform Performance

Cross-platform marketing is a way to reach a wider audience. It involves using different media types across multiple platforms to promote one product or service. The idea behind cross-platform marketing is to create cohesive brand experiences for customers, regardless of the medium they use. If you’re looking for ways to reach more customers with your digital marketing strategy, consider implementing cross-platform advertising in your campaign.

The best part about cross-platform advertising is that it allows businesses to tailor their ads based on specific interests or behaviors, which can lead to an increased engagement rate. By using this strategy correctly and effectively, companies can ensure they’re creating ads that resonate with the right audience while also driving traffic back toward their website or social media accounts.

Where to Get Started

There are a lot of exciting trends to look forward to in 2022 and beyond. As technology continues to evolve, the digital marketing landscape will become ever more sophisticated and personalized. The social media platforms will continue competing, which is excellent news for brands looking to expand their reach and engage with their target audience.

If this all seems a bit overwhelming, or you would like further guidance on leveraging these top trends for digital marketing in 2022, reach out to our expert team at 42 North Marketing. We have years of experience utilizing the latest technologies to ensure you have a rewarding and high ROI campaign that drives future leads to your website or social media accounts. Reach out today and schedule a consult with our expert team!